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Hello you!!!
I'm RACHANA
creation
It's Sanskrit for
- which is kind of perfect, because that's what I do.
Professional Experience
I've worked across in-house and freelance roles, leading UX projects from research to handoff. Whether it’s fixing messy flows or building scalable systems, I aim to make digital spaces more thoughtful and usable.
Recent work includes:
The Travelling Turtles - Redesigned site architecture and layout, increasing task success by 90%
Legacy content archive - Created a unified design system, streamlined 30+ pages, and improved navigation
ThoughtCloud - Led workflow revamps, ran user testing, and helped fix 50+ UX issues
As Frank Chimero said,
“People ignore design that ignores people.”
Whether I’m building flows or structuring content, I keep users at the center , because the best solutions are always rooted in empathy and understanding.
Creative Roots
Creativity has been my first language - rom dancing barefoot in the living room to playing drums at local gigs, and making handmade cards and posters to make people smile.This early attention to detail and emotional impact in design remains central to my work.
I’m fascinated by how design bridges technology and human needs. Curiosity about how things work and how people interact naturally led me to HCI and UX design.
What Drives Me
I’m passionate about transforming complex challenges into clear, user-friendly solutions. Empathy and collaboration are at the heart of my process.
When I’m not designing, I’m probably…
Watching F1 races & secretly manifesting my own driver debut
Finding new places to explore
Watching or playing cricket
Love cooking, especially when I get to share it
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