GrubGo - A Sales App for Food Trucks
Project Overview:
The problem:
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Long wait times and crowded food truck environments diminish the dining experience for customers.
The goal:
A mobile app that allows users to order ahead, enabling them to skip the lines and enjoy their favorite food truck dishes more conveniently.
User Research: Summary
Research Objectives:
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Identify challenges and needs from both food truck owners and customers.
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Explore how the GrubGo app can enhance the food truck experience for both parties.
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Gather insights on desired features that address their specific pain points.
Research Methodology:
In order to understand the problem, and the users needs I conducted in person interviews with 10 customers and 2 food truck owners.Focused on experiences, frustrations, and desired features from both perspectives.
User Research: Pain Points
User Personas
Site Map:
Paper Wireframe:
User Flow:
Usability Testing:
Insights:
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Dine-In Option Unnecessary: The "Dine-In" option isn't needed, as it only applies to customers who visit the food truck directly.
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Pick-Up Enhancement: Add a feature for customers to choose their preferred eating location when selecting pick-up, improving convenience.
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​Clearer User Flow: Eliminating unnecessary options like dine-in will make the user interface cleaner and navigation faster.
THE PRODUCT:
Logging in:
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Main features:
checking out:
