Role
UI/UX Designer
Team
2 Designers +
2 Engineers +
1 Product Manager
Skills
User Research & Testing,
UI/UX Design, Design System, Prototyping, Developer Handoff
Outcome
50% increase in task completion rate and a 40% improvement in successful information retrieval.
PROJECT OVERVIEW
Redesigned a legacy, content-dense community platform into an accessible, structured digital archive.
Delivered responsive, annotated mockups and a scalable design system for efficient developer implementation.
Unstructured content & unclear titles
made it difficult for users to navigate or locate content.
Problem
Text-heavy, visual-less pages
led to poor engagement and overwhelmed users.
Excessive page layers
increased clicks and reduced content discoverability.
We redesigned the site for clarity, simplicity, and better user flow:
Solution
1. Information Architecture
Built a clear, scalable information architecture to group related content and improve findability.
2. Visually engaging homepage
Simplified navigation by removing unnecessary layers and designed a more visually engaging homepage to enhance clarity and reduce user friction.
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UX transformatin highlights:
Enhanced the Clarity, Access, and Flow of the website.
Homepage/after
Homepage/before
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Layout lacked structure and consistency
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No clear entry points for sections
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Overwhelming and hard to navigate
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Homepage with clear, structured sections
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Easy access to Books, Audios, Videos, Events
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Improved hierarchy and readability
UG's essence in words /before
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Only showed UG’s approach and song
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No access to books, PDFs, or quotes
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Users had to search other pages
UG's essence in words /after
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All written content in one place
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Added sections: Approach, Song, Books, PDFs, Quotes
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Clear layout for easier access
Redesign principles used on key pages were extended throughout the site to create a unified and intuitive browsing experience.
35 pages. One consistent, accessible system.
We redesigned 35 unique pages across the site - each with its own content needs, but built on a unified design system. This ensured clarity, consistency, and easy scalability for both users and developers.
