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Hi!! I'm Rachana
I'm a Product Designer & Illustrator.
I turn ideas into interactive, user-friendly designs that don't just look great, but work beautifully.
Currently redesigning the legacy UG Krishnamurti website to improve accessibility, structure & engagement.
Previously improved UX on DTravelingTurtles, increasing task success rate by 91%, and drove a 35% rise in user engagement on Thoughtcloud.
Verint Systems • University of Utah • Rnd4Impact • ThoughtCloud • UGK • Prakruthi Foundation
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My Design Process
PROJECT BRIEF
Aligning on the “why” - the goals, users, and vision that shape everything that follows.
PROTOTYPE
Designing the interactive layout of the website for early testing.
RESEARCH
Digging deep into real user needs, behaviors, and market gaps to build with purpose.
VISUAL CONCEPT
Bringing the product to life with layout, color, and style.
IDEATION
Where research turns into structure - outlining features, flows, and big ideas.
DEVELOPMENT
Preparing and delivering dev-ready assets for smooth implementation.
From sketckes to screens
I’ve always loved making things that matter to people , from birthday posters, handmade cards to paintings. Today,I bring that same care and creativity into every digital experience I create.
